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Delicious Overload at Yogo Factory
By Wildwood Pizza Tour
Wildwood — It seemed only a matter of time before a full-scale “Fro-Yo” invasion would infiltrate the Wildwood boards. This Memorial Day, Yogo Factory filled the void and swung open its “self service frozen yogurt” doors between Spicer and Garfield Avenues. Since then, passer-bys are being swept in droves into the dessert paradise, where 12 flavors of frozen yogurt and over 50 toppings await for dessert crafting and innovation.
Yogo Factory’s facebook is bursting with delicious photos and fro-yo flavor updates. A few of the most interesting and mouth-watering offerings include:
-Reese’s Peanut Butter Cup
-Red Velvet Cake
-Wild Berry Tart
-Mango Tango Sorbet
But really, you should check it out for yourself, right? Official Yogo Factory Facebook Page
City residents warm up to frozen yogurt
By Joseph P. Smith - Saturday, June 16, 2012
MILLVILLE — Sweet-toothed customers are swirling around the city’s newest eatery in numbers that prompted an emergency call from the owner this week.
Not that that’s a bad thing, if you’re Brian Petruzzi.
The Galloway resident and his wife are owners of YoGo Factory, a startup yogurt restuarant chain that’s dropped $5 million into development this year.
“We are so busy at this store before today, which was supposed to be the grand opening, that we actually had to have an emergency delivery of all our supplies,” Petruzzi said Friday. “Like a $25,000 emergency delivery today because we actually ran out yesterday.”
Petruzzi chose Union Lake Crossing shopping center on Delsea Drive to open his newest YoGo Factory store Tuesday evening. The store is in a 2,500-square-foot space in a block that also holds Bruni’s Pizzeria II and Buffalo Wild Wings Bar & Grill.
The concept, which originates on the West Coast, is a self-serve store with yogurts that in taste and texture come closer to ice cream than a lot of customers thought possible.
“You guys have a ton of ice cream stores but you don’t have anything like this,” he said. “This is a lot different than an ice cream or a custard. This is 100 calories a serving to 130. It’s not 250 like ice cream. If you look on the wall, almost everything we have out is fat free. If it’s not fat free, it’s like 3 grams of fat or less. We do a sorbet, which is like a fresh fruit, soft water ice. Awesome. And we have over 100 flavors.”
“A-plus is what I’m giving it,” Catheil Harris said. She’d stopped with her children Lora, 10, and Paul, 14.
“We came yesterday and today,” Harris said. “ Does that tell you anything? It’s something for everybody, because I don’t eat ice cream or yogurt, but they had so much fresh fruit that you could get that. My son likes the ice cream, so there’s something for everybody. I said, even you had a little kid, there’s cereal. So, you don’t even have to get ice cream.”
Lora Harris, 10, said she’d sampled it once this year at a YoGo in Ocean City. “It was good,” she said.
“Tastes better than ice cream,” Paul Harris said.
Harris said YoGo is a good complement to other restuarants that neighbor it and isn’t likely to fail.
Petruzzi said the soft opening Tuesday night drew 616 people in less than six hours. On Wednesday, 2,300 people came.
Petruzzi, 33, said frozen yogurt restuarants are common on the West Coast and in North Jersey
“But they’re not like this,” he said. “We offer not just a superior product. We make like 90 percent of our flavors, on site, on a daily basis. We try to offer an inviting experience. Yesterday, we had 2,300 customers in one day. Crazy.
“We had a soft opening Tuesday evening and we did 616 customers between 6:30 and midnight,” he added. “Which was crazy because all I did was update Facebook and say we’re open. That’s it.”
Social media like Facebook and Twitter are a major marketing tool for YoGo. For example, customers can get a free ounce of product if they check in on Facebook or other social media sites that they are at the store.
Bridgeton resident Mattie Gibbons, 33, brought her 9-year-old daughter Aniah to check out the offerings.
“We saw the signs and we saw someone with the T-shit on at her gymnastics class so we came on out,” Gibbons said.
A fan of yogurt, Gibbons said she liked the store’s unusual layout and its take on Internet tools.
“I think it’s really cool,” she said. “You can check in and everybody’s Facebooking and you can get a deal.”
The Greater Millville Chamber of Commerce and Mayor Tim Shannon gave the new store’s opening an assist with a ribbon-cutting.
Petruzzi said he likes to get involved in any community where he has a store. The website, www.yogofactory.com, even has a place to contact with charitable event requests.
“We do a ton of charity events,” he said. “We sponsor all kinds of youth programs — soccer, baseball, basketball, hockey, football, you name it. We’ve had swimming team signups in our store. Crew team signups in our store. And we’ll give them 25 percent of the proceeds. Over the last year, we raised almost $100,000.”
Butter Knife Productions Takes First in Dr. Walters Advertising Simulation
By Sean Fitzgerald - Friday, May 18, 2012
Butter Knife Productions came away with first place during the 12th annual Dr. Walters Advertising Simulation at the Absegami High School Performing Arts Center Thursday afternoon, May 17.
The group was made up of Drew Poulos, 16; Jesus Huaccamayta, 17; Fonzy Rivera, 16; and Eric Martin, 15, all of Galloway.
They beat out three other groups who were pitching virtual advertising campaigns for Yogo Factory. Butter Knife Productions will now be honoredduring Absegami's annual Media Awards Night on May 24.
The judges on Thursday included Judith Woodson, Talent Scout/Producer of Lady Dreams Entertainment; Cathleen Kiernan, Public Relation and marketing executive and owner/partner of Fish With Feet, LLC; Barbara Murphy, Public relations, community and government relations, marketing, promotions and sales and owner/partner of Fish With Feet, LLC; Ryan Mastro, Franchise Coordinator at Yogo Factory; Brian Petruzzi, CEO and President of Yogo Factory.
Businesses who have participated in this event in the past include: Lindy Hops; Sweet Things; Bordz; Galloway Fitness; Sub Daddy's; Primo Pizza of Oceanville; All Star Kennels of Egg Harbor City; Tangles; Christina's of Egg Harbor City; Galloway ShopRite and Go Green Galloway; and Pocket Full of Posies.
Absecon students make mark at Marsh
Press of Atlantic City - Wednesday, March 21, 2012
Art teacher Jessie Stackhouse, of Ventnor, helped Juliana Giardina, 10, and Victoria Smith, 10, both of Absecon, mix paints as they worked on a mural project at the Marsh Elementary School in Absecon.
Design Your Own Dessert at New Yogo Factory
By Lauren Burgoon March 8, 2012 Haddonfiled Patch
I scream, you scream, we all scream for … frozen yogurt?
Anyone in the mood for a creamy treat has a new spot to check out in Haddon Township. Yogo Factory opened its doors Wednesday afternoon as the area’s newest frozen yogurt shop.
Yogo Factory is a weigh and pay shop. Customers choose from a rotation of 16 flavors of frozen yogurt or sorbet—selections run the gamut from cheesecake and cake batter to fruit and tart flavors—and 100 toppings, from the traditional candy to pretzel pieces, fresh fruit and an array of syrups. Each creation is weighed for the final price.
Yogo Factory moved into the Haddon Shops shopping center on Haddon Avenue, taking over part of the storefront left empty for years after Wow Video closed.
When he searched locally for a spot to open a Yogo Factory, CEO and President Brian Petruzzi wanted a location that could handle a lot of foot traffic—an expected 2,000 customers daily—and offered parking. Petruzzi looked at both Haddonfield and Collingswood, but the boroughs lost out to Haddon Township because of parking issues. Yogo Factory’s shopping center has its own free parking lot, and there is metered street parking on Haddon Avenue.
“We’re centrally located, so we want to serve all of these communities, from Haddon Township to Collingswood and Haddonfield,” Petruzzi said.
With a steady stream of customers soon after the grand opening at 1 p.m. March 7, Petruzzi hopes Yogo Factory becomes a place for the community to gather.
“We don’t want people to rush in and rush out. This is a place to hang out,” he said. “We offer a family environment.”
The store features a long bar with seating, booths that can accommodate groups and outdoor seating. Petruzzi also plans to add benches along the street, along with other aesthetic improvements, such as new greenery along the sidewalk and new signage coming soon.
Petruzzi isn’t new to the frozen yogurt game—South Jersey and Pennsylvania will boast 16 Yogo Factory spots, with locations in Galloway, Rio Grande, Somers Point, Ocean City, Egg Harbor, Swedesboro, Sicklerville and Somerdale among the locations already open or soon to open.
Nor is the CEO new to small business operations in general. The Stockton College alumnus double majored in business and biology and has run his own businesses since age 19. His ventures include a graphic design firm, tanning salons and a movie rental shop.
All told, Petruzzi estimates Yogo Factory will create 150 jobs in New Jersey. He employs about 20 people at the Haddon Township location.
With thousands of combinations possible, Petruzzi has a recommendation for anyone who stops in to try to the yogurt.
“I like tart flavors, so I usually pick tart blueberry and fresh fruit, then put some blueberry or acai syrup on it,” he said.
If You Go
Address: 48 Haddon Ave., Haddon Township
Hours: Sunday-Thursday, 11:30 a.m.-11 p.m.; Friday-Saturday, 11:30 a.m.-midnight (hours will change seasonally)
Websites: YoGoFactory.com; facebook.com/YoGoFactoryHaddonTownship
Good to know: Show your Philly sports pride and get free yogurt. If you wear orange when the Flyers play, red when the Phillies play and green during Eagles games, you get 4 ounces of yogurt for free.
Yogo Factory to open on OC Boardwalk
Written by Cindy Nevitt Wednesday, 15 February 2012 17:25
New chain looking to add 3 locations in America’s Greatest Family Resort
With 13 stores under construction, Yogo Factory is riding nationwide trend to No. 1 standing in the region
OCEAN CITY — Last summer, Brian Petruzzi was looking to start a new business. A trip to California and subsequent visits to frozen yogurt stores in the Northeast convinced him he had found not only the next big thing, but a better approach to the next big thing.
The popularity of frozen yogurt, coupled with the growth potential he saw in the product, prompted him to create Yogo Factory. He opened his first location on July 20, 2011 in Galloway Township and opened his most recent store 20 days ago in Egg Harbor Township.
Now, the self-described entrepreneur – who earned degrees in biochemistry and business in 2002 from The Richard Stockton College of New Jersey – is bringing Yogo Factory to the Ocean City Boardwalk. Already construction has begun at 838 Boardwalk, the former home of Stewart’s.
“Our intention is to do three stores,” said Petruzzi, CEO and president of Yogo Factory, adding that he is currently negotiating leases for two more spaces on the boardwalk. “Our vision is to have two self-serve and one full-service store on the boardwalk.”
America’s Greatest Family Resort, he said, is the perfect place for Yogo Factory.
“Our concept fits really well with Ocean City because it’s for families,” Petruzzi said. “We want people to come in and spend time with their families. I saw when I went to the other chains that there was nothing family-oriented. They were all geared to getting you in and out.”
Also, Petruzzi said, most of his competitors operate 800- to 1,000-square-foot stores, and the bigger chains offer a product where, in his opinion, “the quality is not so good.” In contrast, he said a typical Yogo Factory store is 3,000 square feet, seats 60 to 70 people, and offers large wrap-around booths where families can linger. As for quality, Yogo Factory uses real, fresh yogurt as opposed to powdered mixes, and produces its yogurt in $15,000 machines that are built on the East Coast, giving the yogurt a different consistency than that of the yogurt produced in “West Coast machines,” Petruzzi said.
Currently, there are 13 Yogo Factory stores under construction. All should be open by June, then another wave of stores will follow, Petruzzi said, noting he put $5 million into the project with the goal of having 20 stores open by the end of summer 2012. He said existing locations in Cape May, Atlantic, Cumberland, Ocean, Camden, Monmouth and Gloucester counties in New Jersey, as well as in Pennsylvania, have created more than 150 jobs.
Many Yogo Factory stores are located in towns where the residents are known to visit Ocean City, so there will already be a familiarity with the product when these people come to town in the summer, Petruzzi said.
Business has been booming. The Egg Harbor Township store served 12,000 sundaes in 20 days, Petruzzi said, surprising everyone but his wife, who pushed him to open the store because construction was complete and she saw no need to wait for warmer weather.
Petruzzi said the Ocean City Boardwalk stores will likely be open from April 1 to the first week of November. A give-away featuring $100,000 worth of free Yogo Factory T-shirts is planned for the debut of the Ocean City stores.
Customers can get a free ounce of frozen yogurt (49 cents an ounce) through various offers, including coupons and Facebook visits. Most stores offer 14 to 20 different flavors at a time, and introduce 10 to 12 new flavors weekly. Favorites like cake batter, red velvet, and New York cheesecake are among the eight to 10 flavors that are always offered. Petruzzi admitted his favorite, sweet coconut, is not among the most popular with customers, but his wife’s – cookies and cream – is.
In addition to frozen yogurt, which is lower in fat than ice cream and contains probiotics, Yogo Factory stores carry a line of sorbets, which Petruzzi described as “a soft, smooth water ice.” Watermelon, pomegranate, and mango tango are the top three sorbet flavors.
Franchise opportunities exist. A store in Somers Point, expected to open some time between March 1 and 10, will be Yogo Factory’s first franchise, Petruzzi said.
September, 2011 - Press of Atlantic City
Local startup chain Yogo Factory sells tasty treats in Rio Grande
From 2-year-old Sienna McCarthy to 65-year-old Bob Czumbil, quite a crowd seems to approve of the newly opened Yogo Factory in the Rio Grande section of Middle Township.
Holding a spoon to his big bowl of frozen yogurt - a mix of Alpine Vanilla, Red Velvet Cake, Dulce de Leche and Cookie and Cream topped with fresh blueberries and white yogurt chip morsels - Czumbil, of Lower Township, said he has been hearing rave reviews about Yogo Factory, which opened a location in Rio Grande on Aug. 20. So he stopped by to judge for himself.
One spoonful in, he held two thumbs up in approval.
The same positive reaction came from Sienna, who was too busy enjoying her Hershey's Kisses Chocolate-flavored frozen yogurt - with lots of rainbow sprinkles on top - to give a statement, but nodded in approval instead.
"That face says it all," said Sienna's mother, Katrina Prodan, 22, of Cape May, referring to her daughter's chocolate-covered smile. "I brought her here because everyone has been talking about this place saying, 'You have to go to Yogo Factory,'" Prodan said.
The Rio Grande location of Yogo Factory, 3301 Route 9 South, next to Island Sun Tanning and Starbucks in the Grande Plaza, is the companies second spot. Their first Yogo Factory location opened July 20 in Galloway Township in the Risley Square Plaza next to Dunkin' Donuts and across from the Municipal Complex.
Both locations offer free WiFi making Yogo Factory a cafe-like atmosphere where visitors can sit for a while.
The company modeled Yogo Factory after the trendy build-your-own frozen yogurt places popping up on the West Coast, owners said. Frozen yogurt is said to be a healthier treat than ice cream, with 3 grams of fat or less per serving, as well as live and active cultures - but it tastes just as good as ice cream.
"More people are health-conscious these days," the company spokes person said. "There wasn't really something like this in the area."
The company believes frozen yogurt's healthy reputation means customers come in more often than they would if it were an ice cream shop.
"People don't feel bad for a week after they eat it," they said. "Actually, they feel good about it."
Yogo Factory offers 14 flavors at a time, with more than 50 daily toppings - from pieces of kiwi and berries to walnuts and Captain Crunch cereal, bits of mint chocolate chips, rainbow sprinkles and crushed Oreos, to name a few.
"You can make about 5,000 different sundae combos," the company spokes person said, "as many and as much as you want."
The frozen yogurt is priced by weight, 59 cents per ounce. This fall, the Yogo Factory will introduce a line of seasonal flavors, including eggnog, peppermint stick, spiced apple pie and pumpkin pie. The two current locations have been seeing about 2,000 customers per day, the company spokes person said, and many are repeat customers.
By the end of 2011, they plan to open another Yogo Factory in Egg Harbor Township, and their website, yogofactory.com, says they plan to open more in Somers Point, Linwood, Manahawkin, Toms River, Belmawr, Cherry Hill, Sicklerville, Philadelphia and Myrtle Beach, S.C.
"Word's traveling, people are saying good things, our Facebook likes have been increasing by the hour," the company spokes person said. "It's been great."
Contact Elisa Lala:
August 4th, 2011
The Current of Galloway Township
Build-your-own yogurt dishes
is whole new culture
By STEVE PRISAMENT -
GALLOWAY – Yogo Factory Galloway
is a new build-it-yourself frozen yogurt cafe
owned and operated by the Yogo Factory of
Spreading the word through social media,
Yogo Factory has nearly 2,000 friends on
Facebook and it's only been open since
Wednesday, July 20.
"The Yogo Factory's slogan 'You Build it,
we weigh it, countless combinations' is one
reason for their success as children and adults
alike love to create their own healthy frozen
treat," said owner-manager..
"Yogo Factory was developed with the
concept of the California-style frozen yogurt
stores in mind, but the owners wanted to focus
on offering a greater variety of premium
frozen yogurt, and sorbets."
By offering 14 flavors at a time and four
new flavors each week, Yogo Factory is able
to satisfy customers who want a different
taste every day of the week, according to
"Upon entering Yogo Factory you are
immediately greeted by a friendly member
of the staff who explains the process
for constructing your own unique special
healthy treat," Yogo Factory said. "After custom
making your own yogurt combination from
choices like Sweet Coconut, Hershey's
Chocolate, Alpine Vanilla, Mango Sorbet,
Caramel, Strawberry, New York Cheesecake,
Island Banana, Blueberry Açai Tart, Sugar-
Free Alpine Vanilla, Original Tart, Cookies
and Cream, Reese's Peanut Butter, Red Velvet
Cake, Cake Batter, and more … you head
over to the amazing 50-topping fresh fruit and
toppings bar, including seasonal fresh New Jersey fruit, over 50 dry toppings, your favorite
cereals, and countless syrups, hot fudge,
caramel and more."
Once you've completed your dish, you pay
the cashier at 59 cents per ounce.
While 95 percent of their flavors are 100
percent fat free, others are low-fat and lowcalorie,
containing less than 1.5 grams of fat
and 80-100 calories per serving.
"Other benefits," Yogo Factory said, "Include
lactose free, higher in protein than ice cream
and the amazing benefits of the probiotic
qualities of yogurt." The Galloway store is the first in a 12-store
The store was quickly packed with Galloway
residents who were given their first four
ounces of frozen yogurt free.
"The store had a total of 800 customers on
their very first day in business, and is quickly
becoming an afternoon or late-night favorite
for many of them," Yogo Factory said.
The owner attributes the success to the
products' taste and low-fat, and low-calorie
Yogo Factory is open 10:30 a.m. to midnight
seven days a week, 365 days a year.
Seasonal flavors will include pumpkin pie,
spiced apple pie, Christmas mint and eggnog,
according to Yogo Factory.
Weekly flavor updates, coupons and current
promotions, job applications, company
information and franchise opportunities are
available at www.YogoFactory.com. Other
Yogo Factory locations now under construction
include Rio Grande, Egg Harbor Township
and Sicklerville, Yogo Factory said.
Galloway Patch -
July 28, 2011
Yogo Factory Offers Wide Selection for Make-Your-Own Desserts
Galloway’s newest yogurt shop, the Yogo Factory at 319 East Jimmie Leeds Road in Risley Square, across the street from the municipal complex, has a little something for everybody.
The Yogo Factory, which opened just over a week ago, serves frozen yogurt and allows consumers to essentially build their own dessert.
The customer has a myriad of options to choose from.
One can construct a dessert that is probiotic, glutton-free, fat-free, dairy-free, or simply, “load it up with candy,” says owner.
“More of the kids [that come in] do that,” he said.
For customers looking for a dairy-free alternative, the Yogo Factory offers a menu of “sorbets” which are similar to water ice.
“You either have the people that make the giant heavy Sundays or light healthy [treats],” he said. “It’s not like a typical dessert place. You’re not going to just come in once a week and then feel bad for what you did.
“Ninety-five percent of our [products] are fat free. You can literally make healthy desserts.”
While the Yogo Factory has only been up and running for just over a week, he has plans to open three more stores in South Jersey—in Egg Harbor Township, Sicklerville and Rio Grande—within a year.
There are also parties interested in franchising the store on the West Coast and in New York City, he said.
“We figured the first store should be the hometown store, so we can fine-tune everything,” “We’re [seeing] seven to 800 people a day right now. Even between 10 and midnight. It’s very busy.
“We’re seeing people three to four times, in two to three days.”